Since I graduated from EPSA (Escuela Politécnica Superior de Alcoy) in 2014 with a degree in Industrial Design Engineering and Product Development I have been living and working all over the world in search of new experiences and to know new cultures. Countries like Austria, Slovakia, Australia, and the Netherlands have welcomed me in this pleasant adventure.
During these intense 5 years I have not only learned new languages but also, and more importantly, I have learned to be a better human being.
I've always had a huge passion for design and the creative process and it's the reason I got into industrial design. While I have a broad knowledge of the entire design process, my main fields of expertise cover visualization, sketching, 3D-modeling, materials, and graphic design.
“Designers are in a very important position to make a difference and create positive change in the way products are designed, manufactured, distributed, and disposed of.
The power of design can be used to create value in many forgotten areas. Normally, the design process focuses most of its energy in providing solutions for the end user/consumer (the people that actually use the products). However, there is a great opportunity to create value elsewhere, designing products that not only address the consumers needs but also are easy to assemble/produce/service/maintain. In addition, these products have a minimal number of components, can be shipped inefficient ways, designed for ease of disassembly, for re-use, or proper disposal.
Value is the key to the new green economy—and design is a powerful tool to create it. Extended value can offset the cost of environmentally friendly materials, processes, and systems used in new mass-produced products creating sustainable products with an honest (“honest” being the keyword) story very relevant to today’s marketing strategies.”
Ten principles for good design by Dieter Rams
1 - Good design is innovative
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
2 - Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
3 - Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4 - Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5 - Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
6 - Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 - Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
8 - Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
9 - Good design is environmentally-friendly
The design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
10 - Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
Frolic Studio — Industrial Design Intern
October 2018 - April 2019
Freelance — Industrial Designer
October 2017 - September 2018
SFDesign — Junior Design Engineer
January 2017 - June 2017
Isolux Corsan — Designer
October 2015 - August 2016
Vello Bike — Bicycle Design Engineer Intern
October 2014 - June 2015